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Our first exhibition booth

Future Audio Workshop at MusikMesse Frankfurt

Author: Johannes Schardt
Date: 17. March 2008

During the last 10 years, we’ve done tons of designs for screen, we’ve done a lot of CD/vinyl sleeves, poster, brochures etc, but we’ve never really designed a real, 3-dimensional space. So we’ve been pretty excited to work on our first exhibition booth for Future Audio Workshop.

Our budget for the booth was limited. We couldn’t afford to buy or build any extra furniture/interior/construction, so we’ve rented a ready-made stand from the Messe Frankfurt:

Fully equipped stand
fully equipped stand

Since a lot of other smaller exhibitors also use those kind of stands, our challenge was to create something distinctive and memorable with what we’ve had.

An obvious and easy option would have been to just cover the walls with posters. But we thought that a lot of other companies would go for this solution, and even covered with good-looking posters, the whole construction with its white walls would have looked ready-made. This is how the stands of our neighbors looked like:

our neighbors

So instead of hanging posters, we’ve decided to colour the walls. Because everything was rented we couldn’t paint the wall-elements, but we were allowed to laminate them. We made a 3d-sketch of the booth in Sketch-Up and tried different combinations of black/white/yellow (the FAW colours), included the 15° angle (which is an integral part of the corporate design) and added the logos.

3d rendering of the booth

We also rented two cabinets (for the iMacs on which the software was presented). The bottom part was of opaque material, the upper part was made of glass. So we’ve covered everything in black, except the top of the cabinet and a die-cut logo on the front, and placed an fluorescent tube in the glass cabinet.

The result was a illuminating effect – the logo was glowing and it made a very nice ambient lighting.

FAW booth
FAW booth
FAW booth
More photos on flickr.

In the end we were extremely happy with our booth. It turned out exactly as we’ve planned it and it looked even better than we’ve imagined. It was a fun project and we hope to have a chance to work on something similar again soon.

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